We typically pay out 100% of fees in merch for Ams. You can easily make money that way, as you buy the merch wholesale and are paying it out at retail. That said, I am all in favor of keeping Am entry fees low and flat; i.e. $20 or less and the same for all divisions. Sponsorhsip is the way to go for CTP's and let the players fund the ace pot.
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