I'm with you guys on this, but I think they have been so overwhelmed with the delays in this initial order that it has thrown them off. My hope is that, if this first run comes out successfully, we will see a fully-functioning website and some in-depth photos and videos.
Also, if you look at the bag companies not named Grip and Voodoo, the websites are pretty low-key. Hopefully it will be something to be improved upon in the future.
I wasn't playing - or at least if I was, I wasn't paying attention - when the first run Grip fiasco went down, and I am betting their site was probably similar at the time. Hopefully BH will get some footing in the marketplace and use some of that capital to increase their web presence beyond Facebook.