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But to say DM is doing nothing proactive is ignoring facts. They probably should have gotten expanded lines/agreements with other manufacturers sooner, but better late than never. Yes they have and will probably lose sales if they drop the Originals line, but how is it different from the situation of getting no production during the pandemic anyway. Almost like the decision was already made for them. Seems like the perfect time to cut the cord. Good businesses don't avoid mistakes, that is impossible. What makes you a bad business is never course correcting when the inevitable mistakes do come. It seems like DM may be doing that. And i would argue that to continue the Originals line is probably a worse strategy for them long term than to end it now. You are coming at this as a consumer and fan, they have to think about it as building something sustainable even at the cost of short term losses. |
It’s also possible that some of the recent molds have been attempts to recreate the Originals (Essence to FD, Enigma to DD3, Origin to MD, etc.) BUT the reverse engineering, while close, is off a bit.
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Fact: Innova has several identical mold assemblies for their popular discs (thanks flick for some actual facts), so they can be duplicated. Whether reverse-engineering them is illegal, is a different question. It can most certainly be done.
Fact: Discmania is in business to make money, just like Innova. Jussi and Dave will act in ways that maximize their profitability over time. Both will act in their own best interests, as they should. Jussi did this (acting in DM’s best interests) by expanding DM to Evolution and Active lines. Fact: Innova is prioritizing making discs for other partners instead of DM. Speculation: My suspicion is that Dave saw this expansion (Evolution and Active) as counter to Innova’s best interests and so he has effectively cut off DM to cultivate new, more dependent and predictable revenue streams (Infinite, etc). Fact: How DM reacts to and adapts to Innova’s decision (to favor other partners) will depend on their contractual relationship, and DM’s own best interests. Speculation: Recognizing how brand-loyal and name-loyal many (most?) disc golfers are (also recognizing that DGCR forum followers are a tiny minority), I doubt that Innova and DM will completely part ways. It seems to me that it would not be in eithers best interests. Fact: DM will continue to move away from dependence on Innova and begin (as they have already announced) using Evolution and Active discs for special Tour Series and Fundraising discs. Fact: They will continue to produce discs that meet the needs and requests of their Tour players (Tilt, Splice, Mutant, Logic, Link, etc, etc). Speculation: I doubt that Eagle and Simon, etc are considering moving away from DM. Most touring pros have YEARS worth of discs that they can call on, even if Innova never makes another DM disc. |
I know that Simon and Eagle care about DM, and like to be on the team, but I also believe that both of them are worth a contract equal to or greater than Mcbeths $10 mil; simply because of their social media presence.
I'm going to say that they will end up on the teams that can afford them, and I don't know that DM can. |
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Whoever signs Eagle to his next contract, i suspect it will be similar to the McBeth one and as you argued, will likely pay off more in the long run. Eagle to me is the most valuable marketing tool any disc golf company can have. |
The initial cost for equipment and space to mold your own plastic is probably quite a bit.
Early on if the relationship worked, why rock the boat? The money not tied up in equipment can be used for other things…such as contracts for Eagle and Simon. Jussi came from a marketing background prior to Discmania. He’s not like Dave D and Dave Mac, or the MVP bros who are all disc/plastic nerds. Not surprising things were ran to coincide with his strengths and not with his weaknesses. Pretty much all of us would do the same thing. I still think whatever we’re going to see in a couple of days will boil down to the contracts between Innova and DM and how well or poorly they were written. And I still think some kind of efforts to work out a solution had been attempted…not like this alleged breakup came completely out of the blue. |
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We don't know if 1. DM created the Evo/Active lines as a proactive or reactive measure, 2. if Innova manufacturing decisions were root cause for those lines being created, and 3. why Innova is seemingly pushing down priority of DM runs, or if that is a direct result of DM creating additional lines with other companies I think those are the real questions we want to know answers to (but will likely never find out, as the real answers will likely tarnish one of their brands images). Maybe I'm just speaking for myself. |
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Honestly, if it comes out that Innova did not want to run sufficient DM discs to meet the demand, that does not make them the bad guy unless they are breaking part of the contract. It may be the case that no one looks bad because they did nothing wrong and only acting in their own best interest. |
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