Agarner14 |
12-27-2021 11:54 AM |
It has to be demand related.
The black friday boxes were underwhelming for many that are used to the "mystery element". All it took was a quick look on reddit to see that most people were getting 1-2 x-outs, an enigma, 2-3 "special edition" evolution line discs, genius/rockstar, special stamped instinct, shogun/evolution misprint, plus the MD1. That is literally 99% of the box contents I saw posted online (either youtube unboxings or reddit). Personally, because I throw a lot of evolution line discs I was happy with my box, but I can see how a lot of people would back down from buying another. The active line discs are really the main downside for me.
It's interesting to me that DM would put a lot of production power into the mystery box season, especially on a rebuilding year when disc golf is growing so quickly. They could have maybe just done one mystery box or none and instead put all that production effort into releasing new evolution molds (Splice, mutant, etc) or put the cash into production/development of DM originals. I know that the mystery boxes are an important part of the brand, but I think more people want dependable disc supply and introduction of new molds than they care about a missed season of mystery boxes.
DM needs to be vigilant that they don't lose the hype surrounding the boxes. They clearly followed a pattern this year when it comes to box content. I get the special stamps/plastics, but I mean most boxes had the same general pattern. If DM wants to re-build the hype they need to cut the active line discs out of the boxes for future releases and actually introduce a degree of mystery from one box to the next. Get some player signatures in there and focus more on the evolution line than the active line.
That being said, I still snagged a Black Box about an hour ago.....
Curious to hear from others on this.
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