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jcassidy1990 04-09-2018 08:20 AM

Birdie Fuel Coffee Co.
 
3 Attachment(s)
Hello All!

Keith Elgart, of Element Discs, and I are on the verge of launching the first disc golf centric coffee label!

Disc Golf is something that has become a passion for everyone on DGCR. We want to eat, breathe and live the game. This is why we wanted create Birdie Fuel.
You may not be able to throw a round everyday... But you sure can prepare for one with our coffee catered for the disc golf fiend.

We are going to launch at the beginning of next month. Initially we will have three to four flavors and build upon that.

Our roaster is located in St. Louis and they have been in the industry for over a hundred years. Our blends will be bold, smooth & unpretentious.

Our goal with Birdie Fuel is for the DG players to have a little taste of the game every morning. I hope you guys like our idea. As always, I greatly appreciate the support you all have given my ideas over the years!

Like us on FB here: https://www.facebook.com/Birdie-Fuel...0894510379317/

jcassidy1990 04-09-2018 08:27 AM

I failed to mention that our art was done by the legendary, Marmoset!

He is a coffee fiend and was incredibly excited about this project.

Huge thank you to him for helping us bring this to life!

PureAngus 04-09-2018 08:34 AM

As a home roaster and dg addict, I love this idea!

jcassidy1990 04-09-2018 08:39 AM

Quote:

Originally Posted by PureAngus (Post 3295365)
As a home roaster and dg addict, I love this idea!

Yes!
Home roasting is what brought me to this idea! My cast iron skillet has made some of the best coffee I've ever had.

I wanted to find a roaster that would small batch roast so that I didn't have to buy 100 lbs. At a time. We did just that!

PureAngus 04-09-2018 08:58 AM

Quote:

Originally Posted by jcassidy1990 (Post 3295367)
Yes!
Home roasting is what brought me to this idea! My cast iron skillet has made some of the best coffee I've ever had.

I wanted to find a roaster that would small batch roast so that I didn't have to buy 100 lbs. At a time. We did just that!

I have a small hot air roaster which is great for personal use but even making a 5lb bag to gift someone can get daunting... I'll definitely give the birdie fuel a try though:thmbup:

Btw, the picture of the bird on the half cup/basket is awesome

CreemCheese 04-09-2018 09:35 AM

I agree the half basket, half cup is awesome, Marm killing it again.

namar 04-09-2018 12:47 PM

Coffee and DG, together (officially) at last!

I'll take 5lbs of your finest Turkish blend, please.

jtrod 04-09-2018 01:44 PM

Will you also create a logo for ball golfers so you can expand your demographics, sales and outlet opportunities. Good luck, love the logo and I can't wait for the Birdie Fuel discs

BogeyNoMore 04-09-2018 01:54 PM

I love the logo wish nothing but the best for this endeavor, but Jtrod makes a valid point.
At the risk of being "That Guy"I just hope you're not necessarily marketing to too small a segment of the population.

Obviously, coffee appeals to a wide variety of people. Anyone could buy and enjoy this. Just can't help but think branding and marketing it like this may do more harm than good. How does having a such a limited primary market affect your volume, and ultimately the cost to consumers? For the most part, DG'ers aren't known for having oodles of disposable income.

If your coffee can't be competitively priced due to low volume, you might just price your product beyond what most of your primary market is willing to spend.

Ball Golfers on the other hand... more people, and typically willing and able to spend more.

Noill 04-09-2018 02:29 PM

If they offer bulk (5lbs +), I think it could do well. Assuming costs less then ~$10/lb.


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