I'm willing to bet it's them producing their own discs now, and that the CFR beadless GM I lamented for in another thread a week or so ago is going to be in the regular line up.

They would have their own production schedule instead of being at the mercy of Innova.

I just don't see it. It would be an even worse logistical nightmare than getting on the production schedule seems to me.
I think they just need a couple more machines.

Stamping is done in house with Discmania so they have that covered.

It would either be all new molds (so all new flights on everything) or sharing the same molds (doesn't seem feasible)

Discmania: we would like to borrow the following tops, bottoms, and strippers for a little while
Innova: um no lol

Per the Instagram post today it seems to be a long term partnership with some other company.
And I'm not thinking small like a shoe/clothes/bag/cart company - that doesn't change the game. Jussi does big.

Dismania thrower here, so don't take me as someone who doesn't like their products.

But I'm going to call it as just basic marketing, trying to hype something up that really isn't mind blowing.

Come on let's not forget our sport here, its dg!

I agree with you for the most part. I currently cycle MD4s. I bag a MF, a 2017 Glow C-Line and three P-Lines. I FINALLY have a completely understable P-Line. I just pulled the MD out my bag. I don’t know if it’s color dependent but most of my P-Lines are slick like you mentioned. I do have two slightly softer P-Lines that felt noticeably more grippy when brand new than the other P-Lines I have. They’re the softest ones I could find. One of them is yellow and one is orange. I agree though, a vast majority of P-Line MD4s I’ve felt in person are slick. That’s why I want to cycle D-Line. A flat top S-Line would be sweet too.

Was not aware some were actually softer. I guess I will go feel up the local selection

I agree. I was thinking a partnership with a larger company or some sort of TV deal for the World Tour. Also, the space they moved into is a commercial condo unit. It isn't a manufacturing facility.

Google Search is pretty cool
https://images2.loopnet.com/i2/4ZGlU.../112/image.jpg
https://images4.loopnet.com/i2/KcVmp.../112/image.jpg

9,000 S.F. should be big enough for manufacturing, if that's what they are using for it.

I agree with others that their "mystery" is a partnership with another company. It falls on a Valentine's Day, so it would make sense.

Jussi had on his Instagram stories videoclip where he was visiting Emporio Armani showroom at ISPO trade show. Maybe Discmania is going to be collaboratin with Emporio Armani? Didn't Simon wear Emporios polos last season?