Thread: [Innova] New look of Innova Champion
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Old 02-02-2013, 01:39 AM
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Fraser Fraser is offline
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As a designer, I think they chose the wrong font and then went overboard "styling" the font. Taking an already heavy font and then adding a thick stroke to the outside of the actual letter shape just isn't necessary for this application (plastic name). And then they add another stroke to the name of the mold and it just makes it harder to read and appear cluttered. There is no "need" for these effects. When outlining font letters, there are times when it can work to benefit the design (Innova logo with the half moon crescent). I think the logo/crescents would look good by itself but when you add the "cheesy" font and then over style it just for the **ll of it, it just ruins the overall design.
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