[Latitude] Is House of Discs just a Lat 64 rebranding of Trilogy and Co?

Monkeypaws

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Lat 64 has the manufacturing plant: Dynamic, Westside, Kastaplat, and Discmania feed off the plant.

Curious.
 
No idea. House of Discs is a terrible name tho. Not sure what the ultimate goal is for them. More domey ass, garbage Stags?
 
Trilogy is just a fan club of Lat 64, West Side, and Dynamic Discs.

According to this article, the company was named Mountain Village and is now House of Discs after two venture capital companies invested in them.

Vendis Capital
 
It's a conglomeration of companies that probably wouldn't be able to make it on their own. I would expect to see more brands merge into larger organizations that can share management duties equally among the different disc sellers.
 
I'd expect the brands and sponsorships would stay the same - Trilogy players throw Trilogy, Kasta sponsored players might also be able to throw Trilogy, and DM only throwing DM.

Unified manufacturing, distribution, and management in order to reduce costs with the HoD HQ in Sweden. DM probably drops the Active line contract w/ Yikun.

U.S. distribution would use the DD HQ in Emporia to 'distribute' all the brands and sell Trilogy. Kasta to Discs Unlimited Wholesale by way of Emporia and DM in Colorado also probably receiving shipments by way of Emporia.
 
I'd expect the brands and sponsorships would stay the same - Trilogy players throw Trilogy, Kasta sponsored players might also be able to throw Trilogy, and DM only throwing DM.

Unified manufacturing, distribution, and management in order to reduce costs with the HoD HQ in Sweden. DM probably drops the Active line contract w/ Yikun.

U.S. distribution would use the DD HQ in Emporia to 'distribute' all the brands and sell Trilogy. Kasta to Discs Unlimited Wholesale by way of Emporia and DM in Colorado also probably receiving shipments by way of Emporia.
This is eerily accurate.

In related news, DD is laying off folks:

 
Not hard to see sales trends when discs aren't moving on shelves for months at the local brick and mortar stores. Being in close proximity to DD here in Kansas City I kinda saw their influence & following diminish as a brand when Kastaplast and DM via Lat64 production expanded those brands availability.

I think Discraft's re-emergence after McBeth switched and Wysocki going to Innova for a few years reduced some of their following as well - at least leaving people seeking out discs outside of their brand loyalty to those 2 recent multi time world champions at the time. Bringing Wysocki back as a DD sponsored player doesn't seem to have swayed as many fans back as expected.

Their social media team was effective in getting a lot of useful disc golf information and mold names out in their different video/podcast series for a number of years. The HoD acquisition seemed to put a damper on those productions for DD - taking the brand from a somewhat fun to follow to a strictly business entity of a umbrella entity.

Will DD re-emerge as a brand near the DM level stateside or will it fall to the Westside level with somewhat minimal support? Kastaplast seems to be quickly filling in gaps to their lineup so maybe HoD will spin up a new hipster/hype brand in the near future. They already have produced the 'upscale' version of the Lat64 Royal, DD Supreme, and DM Horizon discs at higher price points to mixed success.
 
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This is eerily accurate.

In related news, DD is laying off folks:



I am not a big DD fan whatsoever, but how Anthony got treated is the vibe I've always gotten from DD upper management as a whole.
It really sucks, cause he was like the last media guy there that made DD what it is. Without bobby, danny, robert and anthony, DD would be a dried cumstain in the corner at this point no matter how good Paige or Ricky had done. Look at prodigy as a company. Yeah, they got some champion players, but the company is so terrible people struggle to get behind it.

Bobby made a killer marketing plan with these guys and crushed so hard it put DD way up there on top. Everyone wanted to be part of "that" vibe that they all gave off.

But if you listen to Anthony talk about being there for all these years and never getting a promotion and it almost sounds like he never got a raise whatsoever. Being passed up for promotions is a key sign you need to shop for a new job. I've never gotten good vibes from Emac or Rusco. Emac was my first ever pro player interaction and it was terrible, which doesn't help. And hearing stories from people who knew them pre-DD reinforced my evaluation of them and how they run their business.

This just really sucks for a guy like him. He stuck it out with the company believing in it and they dumped him like leftover food in the trash can.

I don't honestly think Disc golf companies as a whole really manage their employee levels well or have good sustainability for a lot of normal job positions.

If we look at what MVP did, which is practically automate every part of the process they could. This is a spend now, long term gain. As they know the sustainability of paying for 20 people to make discs every day isn't there vs paying for 4 or 5.

Still pretty irritated about it.

I really feel like they made him sign an NDA/Non-Compete as well. Because he was media. He said he wasn't restarting his channel. And he really sounds like he is never gonna touch disc golf ever again. Which sucks even more to have that situation just kill your love for the game.
 
Well said, Sheep.

I'm wondering if there would ever be any chance of the umbrella company dropping DD all together. Not saying it will happen, but it's an interesting thought. The only US based company, clearly not doing well. Will we see DD go back to not making discs? Who knows.
 
Well said, Sheep.

I'm wondering if there would ever be any chance of the umbrella company dropping DD all together. Not saying it will happen, but it's an interesting thought. The only US based company, clearly not doing well. Will we see DD go back to not making discs? Who knows.
If they do, I hope one of the other companies takes over their top selling molds. I haven't found anything that feels like a Judge or an Escape yet.
 
Well said, Sheep.

I'm wondering if there would ever be any chance of the umbrella company dropping DD all together. Not saying it will happen, but it's an interesting thought. The only US based company, clearly not doing well. Will we see DD go back to not making discs? Who knows.
I don't believe DD has ever made discs.
 
Not in-house. They started as a disc stamp and disc golf apparel company and then started doing their own molds later. I think Latitude 64 has always made them.
Correct. DD was just a big DG store back in the day. Latitude was making discs around 2006-7 and DD subcontracted with them along with Westside around 2010 or so (these dates need some fact-checking, but they're directionally correct)

You can find Innova-era Paul McBeth vids with huge DD logos on his shirts which still catches me off guard every time I see them
 
A DD stamped Gateway nesting mini set is still all I have of Dynamic. And probably a few dri-fits.

I'm not counting the glow driver I found whose mold name I can't remember.
 
Well said, Sheep.

I'm wondering if there would ever be any chance of the umbrella company dropping DD all together. Not saying it will happen, but it's an interesting thought. The only US based company, clearly not doing well. Will we see DD go back to not making discs? Who knows.

That would be silly. DD is their US distribution. That would only happen if their where getting out of the US market.
 
Yes, lat64 has always made discs for DD.

I got to hear all the DD nerds talk about how lat64 was the best of the best of the best of the best molder, blah blah blah cause their discs are more consistent than ..

I'd start puking at that point generally from the gushing of the few people who would do this like every time you seen them.


DD, if you ask me, has made some pretty poor choices overall within discgolf despite being popular. If we look back, they basically had paige and ricky locked. They wanted to make discs like other pro's. Got 2 of the elite champions in the world. Nah. lets give them an excuse. "uhh, its to difficult to send you to lat64 headquarters to build a disc, so we can't do that." (it was something like that, this is like what, 5 years ago now?)

But at the same time, Emac gets to make yet another disc for the DD/Trillogy lineup. While 2 of the most elite players in the world are getting told no. I'd be hot as hell. Emac who? Dude who won like 1 time ever and just happened to be a prestigious event. Yeah, lets keep yanking on his horn, cause ya know, he's so important.

It was funnier to say all this stuff when everyone would go absoultely insane saying anything negative about emac, but now I think everyones figured out he's a douchecanoe.

We look at decisions like that and we can see that their mindset was never in the right place of promoting their team, but they sure were okay with promoting the owners.

Bobby and all them just made DD somebody with the media campaign that he produced basically working himself to death. I duno if it was by choice or by contract/force.. whatever it was.
I had an absolute BLAST hanging out with Bobby back in 2019. Dude was an absolute riot and good time. We talked camera's, golf. whatever.

I saw him leave and I just thought to myself. "they used this man to death, and now he left"

you could tell he was so burned out.

The impression that I got from the company over the years just was not stellar. Players I don't put into this category, they are contractors. Though. its obvious their contracts were not great until Ricky's.
And watching the employee's, it seems like they were overburdened by work. We look at Paige, (the other page) before she got with grady. She had a chance to be a pretty good golfer, and it just seemed like she was locked in the DD store. I've been told this isn't true. but. Is it? Fans saying something is speculation, just like me.
I'm speculating based on the data I see. And I just seen a bunch of really enthusiastic people out there crushing it for DD, but at the same time looking like they were being abused as employee's.
Now will they say they were? no, probably not.

But based on what Anthony said, it seems like it is true. I don't think it was a read between the lines sorta statement from him. I think it was employee's blinded by love for disc golf and passion for the company that they didn't actually know they were being abused as employee's.
 
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