You don't hear much chatter about sponsored players over 40 or 50 and whether they are changing sponsors. I think this is a marketing oversight by manufacturers. Tournament players over age 35 are about half the numbers of those under 35 but I would speculate have at least as much or more total disposable income than the player group under 35. In addition, there are likely many more older ball golfers ripe for conversion to disc golf since much of our younger generation have never taken it up.
I think that older market segment would rather hear from Gregg Hosfeld how using this backpack bag has kept his finicky back from giving out over a four round event. Many older men can only hope to throw as far as the top women, not men. The women's disc choices are likely more appropriate for older men and we accept the challenge to beat their mantra, "Throw like a girl." Of course, the top women don't throw rollers. So watching a vet like Dave Greenwell lay one out there along with a variety of trick shots should inspire oldsters to learn how to offset lack of power with cleverness and skill to sometimes beat the youngsters on technical courses.