Another factor is freelance video teams not hired by nor under the control of the event underwriters likely need to run ads and promotional pieces for companies not directly contributing to help run the event. Controlling the media helps control the message(s).
Who's talking about freelance, though? Has there been a suggestion that if Smashboxx were brought in to handle a live broadcast, that they wouldn't comply with whatever overall media plan/message that DGWT/USDGC/SpinTV wants? I would imagine that the live stream could and probably would be done through the SpinTV channel, no differently than when CCDG or Jomez doing the post-produced videos that get released through Spin rather than on their own individual channels.
I mean, Smashboxx's broadcasts of DGPT events (streamed on DGPT's channel) look and feel different than their broadcasts of NT events. Yes, Terry (and Jonny behind the scenes) is a constant, but the graphics are different, the scoring apparatus is different, and generally speaking the ads are different. I would think if Steve were more concerned about branding and consistency like Jussi, any mention of Smashboxx (including the concurrent stream on the Smashboxx channel) could be easily suppressed.
Just my observation about how things went down last year, I can kinda see why Jussi bristled at the somewhat last minute effort to get the USDGC covered live (even if his public reasons were sketchy at best). There may have been time for Smashboxx to get there and pull the broadcast off with PDGA financing, but certainly not enough time for DGWT to put together what Jonny calls "assets" for that broadcast. They may not have had enough ads or ads of the proper length to use for a live broadcast. All their Metrix information was geared for post-production rather than live, so scoring graphics would be lacking. Basically, they wouldn't have been able to brand the broadcast the way they wanted, which is understandable given how they've operated.
Thing is, all of that could have been corrected and accounted for by planning to do live coverage this year. But clearly Jussi and company want nothing to do with live broadcasts unless they're TV broadcast quality like they have had in Finland. Which is truly disappointing as someone who has no real interest in watching post-produced videos.
I do wish the PDGA would be stronger in putting their foot down with regard to media rights at Major events. By putting the sanction on the event, they have ownership of it as much as the hosts do. If they want to bring in a crew to do live broadcasts, and finance it themselves, they should be able to do so even if the host doesn't want it.