So is your interest in cheaper AM side events catering to people who don't care from players packs and merch prizes?
Doesn't seem to mesh with how you started this thread. AMs who are happy paying a bargain entry to play for trophy only and no players pack aren't going to pay a lot more for no chance in PRO. Many of the "local pro" players I know have INT ratings and are only playing PRO to get out from under the AM Scam. The players packs and merch prizes many people have little interest in encourage PRO side growth.
The thread evolved a bit. I think there are 2 distinct am players.
1) The am player who like you said is in it for the friendly competition, social aspect, etc. He will more than likely never go pro. This really isn't the type of player my op was addresing. But...I think there is still a fine line what happens to this player when they start playing better. Especially when there is merch on the line. Do they motivate themselves to get even better and turn pro or stay where they are at and enjoy the funny money? I see this happen around here in the age protected divisions where ams with ratings as high or higher than the pros decide to play against ams with much lower ratings. Full disclosure. I'm just barely above rec rating due to inconsistency but I can also bust out some high rated rounds and I took advantage of that for quite a while and won a ****e load of merch. Sometimes 100's from just one tournament! It can be a bit addicting to be honest.
2) This is the main player I'm talking about. The player that could obviously cash in one of the pro divisions but decides to stay in the am divisions. They are brought up into the sport with merch payouts, player packs, from the start so they get used to getting a decent return for their investment. There is no immediate need to get better or go pro because there is a strong subliminal satisfaction from winning merch, etc. So my point is, if ams were brought up just on trophy only, would they "want" to get better and play pro sooner? My feeling is the "subliminal positive message" from winning merch, getting player packs, etc, for am players is just too satisfying so they stay in their comfy zones for an extended time.