runningDoc
Double Eagle Member
- Joined
- May 21, 2014
- Messages
- 1,599
^its very similar to how the NYRR Club eventually gained prominence. The NYRR Club is the organization that runs the NYC Marathon and also organizes almost weekly running races throughout NYC (mostly at Central Park, but also interesting ones like run up the Empire Building's stairs).
What was once a simple little NYC running club that organized a once a year marathon, has turned into a mega corporation that has probably liquid assets in the hundreds of millions of dollars because of all the money they generate from the weekly races/memberships/sponsorship $$$. There are popular races that sell out in minutes (like the big bough rough half marathons), so on any given weekend (even in the dead of winter) you'll get up to 4,000 runners running through central park (most of whom paid 15-45$ to run.
It could be the next model in how DG explodes financially, because like running races there are actually so few top players who make any money and organizers count on the amateur population majority joining because they love the sport and want to compete even though they know the odds are the majority aren't going to cash.
