I bought an S series Voodoo and I really loved it, great putter but I ended up being offered a really good trade so I let it go. I ordered an SSS Voodoo to replace and it was so much stiffer then just the S series. After a few throws I found out I love this one even more then the original......yet the popular conundrum applies here too, how do I replace this one when it wears out? I have 0 hands on access to anything Gateway anywhere near me so its all online only. I'm pretty sure I'll be happy with just about any Voodoo however as stated multiple times above the consistency is not there. My suggestion being scrap the S, SS, SSS, and SSSS measuring system and start new so we know where the break is and keep plastic in the new ranges. If I order offline I'd really like to know what I'm going to get out of it and not wonder why my SSS is wood stiff where my old S had some give to it. Stress test the blends, categorize them and eliminate the confusion. I think more people would start looking at Gateway if they knew exactly what they were buying sight unseen.
Marketing is another concern but well outside of my area of expertise. All I can say is for the first 3 years I played all I had access to was sports page and walmart meaning all I had was Innova. I met a guy at the local disc golf park and he asked me why I wasn't throwing a wizard......which I had no clue what that even was until he showed me. The majority of players just play recreationaly for fun especially in the smaller town environments don't get exposed to smaller companies. If they don't see it on facebook or twitter they aren't even aware of its existence even in today's digital over exposure. Start small, work your way up. Get your product under control then get your foot in the door to a walmart, kmart, or even smaller shopko's and whatever. Get your name out there on facebook and visually referenced when even your standard Joe Schmo starts browsing discs. Keep your product solid and just upgrade with a shiny new logo. My Voodoo has a small shiny canjun with a tophat, blow that up so it covers the whole disc and visually draws the eyes to it. Bold up a Voodoo name on one side and the plastic PLUS disc stats on the other (Can't stand it when stats aren't on discs). In general the bigger and cooler the art is the quicker the eye will catch it. If its on a disc you know its a beast such as a Wizard, Assassin, Voodoo, etc even the better. Pro's and Am's would appreciate it even more.