10K viewers, $80-$100K in fees, would be significant.
I was assuming non-PPV, where the revenue comes from advertising, patreon, and wherever else they can dig it up. What's the value of a non-paying viewer? $1? $0.10? Seems to me it would take an awful lot of them, to cover expenses and make a profit and pay for rights.
The YouTube value is more significant than you assume. When the views are up in the 80-100K range, that can be anywhere from $500/$1000 per video. YouTube ad revenue is anywhere from 7-9 dollars per 1000 views on average. More for some channels. So, for a 3 round event, that value is worth at least 2-3K dollars within the first week of viewing. Plus then you can add on any future views.
In addition the PDGA would pay companies anywhere from $1000-$2000 per round for coverage of the NT events.
Plus, when you get the lead card, you can drive and justify your Patreon. For instance JomezPro has over 2000 patreon supporters, that is probably a minimum of 100-150K per year. CCDG makes about $900/video (which significantly drops per video released).
Then on top of that you will get advertisers for the MPO1 card. And that is a few thousand dollars per event.
Overall the MPO lead card is at a minimum worth $7K-10K a weekend for our Elite level events.
Trust me, I have seen the numbers. I have talked with the crews, manufacturers, and the sponsors on this.
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