Very interesting concept (lost disc finder, form analysis, full tracking) if A) they actually fly nearly as well as standard discs, and B) are durable--seems with all that fancy baggage in the middle, and very thin wire-connected lights on the edge, that first big tree could really wreak havoc. And $120 down the drain.
I think they would be much more useful as a field tool, than an actual local course disc. I honestly cannot see it holding up to the impact of a tree at 40mph (me) or more (most of you). Like others have said, video needed to prove it! For shops that have an indoor driving range, that might work as well, if it can handle that impact.
But even as a field tool, one would need many of them, unless someone is at the other end chucking it back each time.