I have never seen a club site with world champion interviews, and video's showing people's collections...
That's generally because most club's website's well...generally deal with matters pertaining to the club, and not information that is already better covered and better archived elsewhere (like say Youtube).
Set up a home page, a local course information page, events page, contact page, a news page, and a forum and that's pretty much all most clubs need. Sometimes less is more.