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"We firmly believe that live broadcasting, while exciting to people within the core of the sport, can not achieve the interest of the masses before it can be done at a level similar to major TV sports. "
Hard to argue with that.
"We firmly believe that live broadcasting, while exciting to people within the core of the sport, can not achieve the interest of the masses before it can be done at a level similar to major TV sports. "
Hard to argue with that.
I still have not watched the USDGC and won't watch it in the future if it is not live. Pissing off your core audience to try to make headway with people that don't even know the sport exists makes no sense to me. Does not make me want to run out and buy a bunch of their plastic.
Pissing off your core audience.
I still have not watched the USDGC and won't watch it in the future if it is not live. Pissing off your core audience to try to make headway with people that don't even know the sport exists makes no sense to me. Does not make me want to run out and buy a bunch of their plastic.
It really isn't.It's ridiculous people think others should foot the bill so they can watch it live.
If people are really that concerned about live coverage. You should buy a plane ticket and go watch the event. It's ridiculous people think others should foot the bill so they can watch it live.
"We firmly believe that live broadcasting, while exciting to people within the core of the sport, can not achieve the interest of the masses before it can be done at a level similar to major TV sports. "
Hard to argue with that.
The mission of the World Tour is to attract new audiences towards the sport, and in terms of media, to attract those new audiences, we simply need better packaging than what the live broadcasts can offer. Naturally video is the winning format today to reach the online audience in 2016 and for that reason video production is at the core of our media strategy.
In our perspective, there's 2 types of video formats that have best the potential to reach the masses outside our sport. One of these is the as-it-happens -type, yet easily consumable mobile video coverage, you may have seen us post heavily on Instagram and feed to Facebook. Besides coming in handy on our scoring page, where you can click those tiny red dots to watch a players performance on a certain hole, some of those little video updates, oftentimes pieced together practically in real time, tend to go viral. Looking at at the numbers of people reached by just our 5 most popular Instagram videos, one can notice the views they get are substantial.
It really isn't.
"We firmly believe that live broadcasting, while exciting to people within the core of the sport, can not achieve the interest of the masses before it can be done at a level similar to major TV sports. "