This is just about the worst soccer-disc golf analogy you could have picked. The comparison to Zlatan would be more applicable to someone like Barry Schultz, if he were to leave Innova and the signing announcement hinged on his past titles/performance. At least choose someone like Ashley Cole (minus his moved post Chelsea which are just paydays) who left for a direct rival close his peak, had frequent injury concerns each season and people questioned if he would thrive or sink following the move. He clearly thrived and enjoyed even more success both on the field and financially - I expect Paul to do the same.
But that is exactly what they are doing. They are hinging their sales and marketing on past performances by Paul. Those performances might translate into future wins, but I don't see how? Yes, Paul will win, but not like he did. That notion is simply impossible. The field is thick with challengers (pun intended).
Now, it is possible that folks are going to buy Discraft products based on Paul's past performances, but that strikes me as unlikely. They are going to want future performances with that plastic. That might happen, but I have trouble seeing it with the field being what it is and the spread of fan attention to more events. Maybe, but it goes against everything I've ever seen in sport. Remember, selling Tiger clubs means specific marketing. How many DC spots have you seen in the past three years? None. Even the ones they made were more about technique than selling a player or product. Take a look at DD marketing. Look at Innova's. I don't see anything like that for Discraft. It's a new skill set that they've never worked at.
Folks are looking at Paul and wins, and thinking that translates into sales. Some, but it is a package. It takes several pieces. I see no evidence of that type of thing. And even those wins just aren't guaranteed. Frankly, if I were a Ricky fan, I'd be smiling right now.
Take the current situation. We already have a release from Innova on the situation. If Discraft has picked up Paul, they should at least have a communication out. They should have a plan for some marketing material. Perhaps a plan to film a go discgolf spot with Paul (see the PDGA spot) to put out there.
Let me see, what do I hear... crickets.