ZAMson
^Has PhD in Disc-Artistry
Yup of all the advertising strategies for DG companies, paying for an endorsement is the quickest bang for the buck. In my experience it's preferable in the long run to have sincere actual users of the product, rather than paying someone to adopt, but it's a great short-term strategy. McCray brought a lot of legitimacy to Salient during that brief endorsement.I strongly disagree with this statement. There is a reason that having sponsored players on tour is highly sought after from all the new start up manufactures; it puts the company on the map. Where would prodigy right now if they had just rolled out a lineup with no pros advertising for them? Why are all the small start ups (deity, salient, ect) targeting tour players if their isn't significant benefit for them?
Christian Sandstrom and his wife have been using them in a mixed bag capacity, that'll be better marketed next year now that we've got some apparel to shoot them in. He liked the distance class and approached MVP, and I think he's a great match as a geeky technique guy, so that should be interesting.I'm wondering if MVP/Axiom will take the plunge and bring on a pro.
I'm all for supporting actual users (who meet the ROI on ad-spend for sponsorship), but in past jobs we've dropped/fired 100% of the insincere endorsers... "hey I'd be willing to try your discs if you can pay me $X annually and $X event bonus" ... "I never buy discs but for $X you could be my favorite shop". Nope. In fairness sometimes it comes down to a player liking a smaller brand but going with the cash from a larger offer to make their career work, like Brinster being huge into Millennium (and former-team) but moving to the Innova umbrella.