Well, clearly into wild speculation here. If they fill, they've got about $20,000 in entries, maybe another $3,000 in memberships. If they half-fill, then half of this. If they pay $10,000 to first and much at all down the line, they've spent it. If they spend $20,000 on production, and rent one of Columbia's top golf courses, or part of it, for a weekend or more, they've spent a lot more than they've taken in. And that's before other expenses. Where's it coming from?
Maybe I'm way off base, but that's what's running through my mind, and why I don't think they're getting rich quick on this. (Unless they collect entry fees, don't have the tournament, and don't refund them---which, skeptical as I am, I can't believe will be the case).