Okay, so the Seattle area has two disc golf shops: Chainbangerz and Mando's. Chainbangerz is closer to Seattle, more involved in the scene, and seem to have better selection. The only excuse to ever stop at Mando's is if you're playing White River, Riverside, or Fenwick. I'll go out of my way to go to Chainbangerz (and end up hitting Lakewood and SeaTac to make it not out of my way after all). Point of this intro being to say that I could care less about Mando's if I'm not in Auburn already....
Well I stop in there on Monday on the off chance that something will catch my eye and run into two jaw dropping flaws:
1. Their website is down. You're a disc golf shop. The only way to truly be profitable is to do online ordering. I don't know this for certain, but I'm pretty sure that Marshall Street, Clearwater, etc probably get the bulk of their profits from online sales.
2. No used discs. What? "That was a one time thing." Again: What? Doesn't this cut into your profit margins too? Example: I bought a beat Star Teebird there for $8 once. I assume that they paid the person before me $5 or less for it. Profit: $3+. Go to Chainbangerz and look at their used selection. Then go a week later and see how many of the same discs are still there. I've never recognized a repeat. Used. Discs. Sell. Period.
I'm no business genius, but I would think that these two points, if altered, would make a huge difference in your bottom line in such a small, niche market like this. The only thing they have going for them is that they don't pay out if you drop off a found disc. Chainbangerz gives you $2 for dropping the disc off and then charges the owner $2 to get it back... Which backfires when thousands of discs are hauled in from underwater at Lakewood and nobody comes to claim 75% of them. So I'll give the owners at Mando's that one, but other than that?
Any thoughts on this from someone who understands such things better than I do? I manage a business, but I don't do the marketing or make the huge decisions, so I'll gladly defer to someone who knows more than I do.
Well I stop in there on Monday on the off chance that something will catch my eye and run into two jaw dropping flaws:
1. Their website is down. You're a disc golf shop. The only way to truly be profitable is to do online ordering. I don't know this for certain, but I'm pretty sure that Marshall Street, Clearwater, etc probably get the bulk of their profits from online sales.
2. No used discs. What? "That was a one time thing." Again: What? Doesn't this cut into your profit margins too? Example: I bought a beat Star Teebird there for $8 once. I assume that they paid the person before me $5 or less for it. Profit: $3+. Go to Chainbangerz and look at their used selection. Then go a week later and see how many of the same discs are still there. I've never recognized a repeat. Used. Discs. Sell. Period.
I'm no business genius, but I would think that these two points, if altered, would make a huge difference in your bottom line in such a small, niche market like this. The only thing they have going for them is that they don't pay out if you drop off a found disc. Chainbangerz gives you $2 for dropping the disc off and then charges the owner $2 to get it back... Which backfires when thousands of discs are hauled in from underwater at Lakewood and nobody comes to claim 75% of them. So I'll give the owners at Mando's that one, but other than that?
Any thoughts on this from someone who understands such things better than I do? I manage a business, but I don't do the marketing or make the huge decisions, so I'll gladly defer to someone who knows more than I do.