I think you guys are talking about two different kinds of growth. No one in a major national sport thinks, grow the base. They think, grow the market. You're talking about a direct emphasis on grow the base, Jamie is talking about grow the market.
I think it is premature to nix what Jamie is saying. Americans buy trillions of dollars of garbage, a lot of it on line or media garbage, every year. We do so because of "good" marketing, not cause someone put a great football field in. A lot of things drive sales and most of them are marketing based, not beating the ground.
Our grassroots growth is due to feet on the ground and the efforts on the part of the PDGA and local people, sort of. At some point that will switch over to media selling, if the sport grows into a "large" sport. Frankly, by what I'm seeing, the switch over is on the cusp. I'm seeing a huge growth in online participation of events. When 50,000 people watch a video, how may are active players? How many are active PDGA members? How many casual players watch that and think about elevating their game? The number of casual "observers" that ask me about the discs in my hand, or express an interest because they played once in college, is rather large. That online video thing, it's a huge resource that I direct them to. Even more, as a way to get players to invest at a higher level, it's huge. When I started playing 20 years ago, I had a cloth sack and ten discs. The number of guys with "real" bags was tournament players. Most locals made their own carts with baskets to hold discs. Lets call the whole thing a $200 investment. The number of guys I see with a $2,000 investment today is the majority of tournament players. Even the league players often have a $500 investment. I'm going to credit marketing with some of that.
Secondly, I'm gonna agree with Jamie's assessment that Innova has helped the PDGA grow the sport. They've done it in two ways. On the ground, events and event support, and via direct marketing of online content. They aren't the only ones, but they are certainly a leader. I don't know who started the notion of manufacturers backing events. It could have been Discraft, but I certainly wouldn't undersell the efforts of the manufacturers in growing the sport.
[joke on] biscoe is a farmer? I didn't know that growing pot made you a farmer...[joke off] Sorry biscoe, being a farmer these days is tough, I just couldn't resist.