Well she's also sponsored herself. The social media brand that she and her dad built definitely got Innova's attention. Jeff was hired about a year ago to be the Director of Marketing for the whole brand. You may have noticed the increased social media presence, updated graphics/aesthetics, "Flight School" videos (I have nothing to do with those), etc. He's a phenomenal addition to their staff.
He and Levi (who posts here occasionally) also help out SpinTV at tournaments doing the photography for our thumbnails/intro, and by helping publish.
Really awesome people.