That snippet about us discussing what we would do to animals who cross our paths does not make us look too good. I am sure that despite saying that most of it was said out of jest does not matter considering the agenda behind the article. I obviously cannot speak for anyone but myself, but one of the reasons I enjoy this sport is to be outside and see what the world has to offer.
The question is how seriously do we take this article? There are millions of other articles discussing the impact of golf courses, how hunting may be immoral, and how even driving a car may be a sin. I do not torment the animals I bowhunt, so an article about how hunting animals is cruel is not going to affect me because of the roots of this activity and that it is not going to go away any time in the near future. Unfortunately disc golf in many communities' eyes does not have the same footing. However, firing back at this article in the comments section may be counterproductive.
Outside of taking personal responsibility to what we say on here and how we say it, what more can we do?