Considering that Jussi probably isn't working with his own money here, it's easy to understand his hesitation to always run live coverage, even at one of the biggest tournaments.
I think he's ultimately trying to reach a bigger audience (and potential sponsors). He can't funnel tens of thousands into live coverage, only to have 6,000 max for viewers.
They can't go to sponsors with those numbers. But they can produce edited coverage, at a lower price point, and reach tens if not hundreds of thousands. That's an easier sell.
Plus they can use the money that would have been put into live coverage on payout, promotion, etc.
With the USDGC, we were all spoiled when Innova was pumping whatever ($) into it. Granted it's still their money, perhaps they feel the need to be more selective with it. Especially if they want it to be sustainable.