and those parallels are great when they make sense but seems many of them in DG are made very loosely and without any logical reasoning.
Vibram doesn't call their soft x-link Flubber or Chewing Gum.. it is what it is and xlink is their brand and probably one of the best at marketing in DG but they also have a REAL business selling tons of products not just flying plates so I bet they get it a little more than those of us stuck in the DG world.
They can be as god as they want at marketing, it still doesnt help them sell thier discs. The 2 hardest brands or discs to sell that are fairly mainstream are Vibram and DGA with it being a toss up between which one is harder to sell.