Kona only has 55k Instagram followers?
I would've thought with all this talk about her social media presence and the salary they are paying her, that number would've been way higher.
Well, if one third of her followers buy one disc from Innova at $18 then that's nearly $350,000 in disc sales. If half of them buy just one of her tour series discs for $20 then that's over half a million dollars in disc sales.
Maybe a third or half of her followers buying discs might be a pipe dream but I have to think some percentage of them will buy a disc and some percentage of them might buy two or three discs so I'd almost be willing to bet that the total dollar amount of disc sales from having her on the team will likely well exceed what they are paying her. (I don't know exactly what total sales amounts actually translate to profits though.)
Plus, if we're being honest, if you look through the entire FPO field and had to pick one of them to represent your brand based solely on looks alone she would have to be near the top of your list.