Except the TV money was for the citizens of Finland, and all the investment on the US side appears to be is JT and Avery providing English commentary. They didn't even mute the Finnish commentator on the live feed for the US.
Also, we don't really know if the general public would want to watch disc golf or not, considering that the videos which go on YouTube don't really get marketed to the general public that well. I mean, look at Ken Block's Gymkhana videos; they were more just a general blip on the radar at first, but then GoPro and Top Gear started promoting him, along with his DC Shoes connection/cross-promotion, and now you get things like the Hoonicorn which gets featured in so many car website and magazine write-ups. Same with the X-games, if you go back and watch "The Birth of Big Air" 30 for 30 documentary, things like the big air jump and skateboarding etc in general weren't part of our society really until ESPN picked up the X-games and started promoting it. Then, when the general population was exposed to it, more and more people realized there was something there, and then you get the personalities of guys like Tony Hawk, Shaun White, and so on, and now X-games has several events a year.
Or take NASCAR. Until the
1979 Daytona 500, no one really cared about it unless your state had been part of the Confederacy. Then in 1979 the entire Daytona 500 was broadcasted live for the first time and essentially everyone north of the Mason-Dixon line was snowed in, and everyone pretty much watched the race out of sheer boredom. And what a race they saw; Cale Yarborough and Donny Allison kept going back and forth for the win, and wound up wrecking each other on the last lap, and then getting into a fight, with Bobby Allison coming and joining the fight. After that, everyone really enjoyed what they saw and the rest is history.
So to say that no one in the US would want to watch disc golf on TV is pretty ludicrous at this point in time right now. We have the product and the personalities for people to enjoy watching and following. The problem is that no one really knows what they're missing. Sure, there's many thousands of us who do, but the general population just hasn't been exposed to the sport yet. I think people would enjoy watching disc golf live on TV, but no one has given us a shot yet.