Except no one but us care. Ive pitched DG to local outlets and they dont even know what I am talking about with 5 courses within 5 miles..... Finland must be a DG dreamland.
What exactly did you pitch these outlets? Did you say "hey, here's a sport to broadcast, hop on it" or did you say "hey, here's a fully produced product for you to put on the air"? Their response is going to differ based on how much effort/expense they have to put in to get the show on air.
From what I gather regarding the EO, Jussi contracted a production company to make the broadcast then went to the television outlet and offered them live (and probably relatively cheap) programming for their airwaves. No idea what the station normally airs on a Sunday afternoon, but clearly the EO had some appeal to them compared to the alternative, otherwise they wouldn't have aired it. Maybe it wouldn't be a national television station/network in the US, but I can certainly see a similar thing working in the US with a local broadcast station or a smaller profile cable outlet at the very least.
For years we've all wished we could see disc golf on ESPN or some equivalent, but the attitude is always "why don't they come out and cover us" when the answer is probably that we need to create the product and sell it to them instead of hoping they'll come out and do all the work and foot all the bills. For better or worse, that's what the Emerging Sports Network show is trying to do. Maybe someone will come along with something better?