Nothing against Jamie, who is a good dude, but he does not have the inside scoop here. He is obviously speculating, which most of us do on this site, but in this case...read on.
Sure, but to be fair I didn't claim to speak for Discraft. I'm just commenting on how it comes across. The onus is always on the sender to clearly convey the message, the recipient filters information through their own paradigm. This always leads to some variety of interpretation, so the sender (especially in business) has to be extra diligent to minimize the variety of interpretations as much as possible. This determines whether your message is effective or not.
Announcing on Jomez's channel added more suspense.
I'm going to disagree with you by quoting the legendary Alfred Hitchcock:
"There is a distinct difference between "suspense" and "surprise," and yet many pictures continually confuse the two. I'll explain what I mean.
We are now having a very innocent little chat. Let's suppose that there is a bomb underneath this table between us. Nothing happens, and then all of a sudden, "Boom!" There is an explosion. The public is surprised, but prior to this surprise, it has seen an absolutely ordinary scene, of no special consequence. Now, let us take a suspense situation. The bomb is underneath the table and the public knows it, probably because they have seen the anarchist place it there. The public is aware the bomb is going to explode at one o'clock and there is a clock in the decor. The public can see that it is a quarter to one. In these conditions, the same innocuous conversation becomes fascinating because the public is participating in the scene. The audience is longing to warn the characters on the screen: "You shouldn't be talking about such trivial matters. There is a bomb beneath you and it is about to explode!"
In the first case we have given the public fifteen seconds of surprise at the moment of the explosion. In the second we have provided them with fifteen minutes of suspense. The conclusion is that whenever possible the public must be informed. Except when the surprise is a twist, that is, when the unexpected ending is, in itself, the highlight of the story."
Discraft + Jomez = surprise
McBeth himself via social = suspense
I can assure you that Discraft is ready for this and excited for this. The website is a work in progress as well as the new team pages. It will get there. Discraft has been 100% focused on McBeth the last few weeks. Discraft and their employees are SUPER pumped about this.
Please don't interpret what I said as claiming Discraft isn't excited, of course you all obviously are ecstatic (and should be!!) at the biggest move in the history of the company. It's a huge moment deserving of due accolades for getting the deal done and moving McMountains to make it happen.
I'm saying communicating that sentiment has not come across. Maybe it will, I hope the higher ups heed some of this. I'm not taking shots or playing sides, it's business and I'm talking ROI using content marketing. Feed my fandom, and I'll feed your wallet. I'm more excited and moved by what Paul has done on his own, than what the official response has been.
Gotcha. I'm new here and don't really know the players. I was surprised that he was so critical of someone else's work. Maybe he can pitch his ideas to Discraft and see if they agree with his approach, could be cool to see them implement some other marketing approaches if that is what they want to do.
Hi, I'm Jamie and I'm opinionated. I sometimes ruffle feathers in the process.
In seriousness though, it's more tough love than criticism, and I've taken more than my fair share of it for work I've done. The overall point is that if you're about to drop $250k salary on re-vamping your team from top to bottom, it's a stumble to come out the gate without all of your ducks in a row. You leave $$$ on the table when you do that.