Like Ripper, I was most interested in the distribution aspect. Part of me was curious to see if they co-announced a big retailer alignment at kick off.
However, The more I think about it, the more I see that times have changed. It used to be in industries like the hard media music industry, distribution was absolutely everything - then things changed and there was room for success in other new novel and ever changing ways. I.e. the old ways still work and are a strong bet, yet there's a side door opened for those with ingenuity and a sharply tuned business mind.
Only Prodigy can define what will define success for themselves. Their goals might involve a much more modest model than some would envision. From my outsider position it looks like they have some key features - intelligent founders, well connected and passionate, but most of all - likely much more wise with realistic expectations, financial reserves, and a plan.
It's entirely possible that most entrepreneurs in our sport have started with passion and an idea, but thought they could work the planning and financial part after-the-fact. Some made it to the big show hanging on by their fingernails at times (Two Dudes and a Dream sometimes works) , but some don't.
Anyone can fail at any time, but generally - smart people make smart decisions and those who have been successful tend to continue to do successful things.
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