Pros go there because they get part ownership and actually make a piece of the money that these companies are speculated to make. It seems like a good business decision on their part becasue they are making money. The pros drive the sale of discs, theoretically. Personally I think this is such a big LeBron move that I will boycott their discs. Honestly, can the discs be that much metter than other companies? And of course, other companies will figure out a system that will be even better than the plan this company came up with and the pros at this company will be up a creek without a paddle because they can't throw something they do not own.