I don't understand your willingness to be obtuse about the growth of the game. The professional tour is not "just a bunch of guys throwing plastic in the woods" - that may be you and I's local social groups or weekly tag matches, but that's not the reality of the pro tour. If it were, you would have no idea who I am other than a random screen name on a forum for a hobby we share. Media and Athletes have a symbiotic relationship, you can't just arbitrarily decide when that relationship is on and off.
JohnE specifically is a lightning rod because he came out of what was essentially retirement to do his "It's About Time" tour. That was financially motivated, as well as for the love of the game I'm sure. If it was "just a bunch of guys throwing plastic in the woods" what sense would it make for him to attempt a comeback, in MPO nonetheless? Climo, Brown, Schultz, Reading, etc. are all playing Masters (either predominantly or exclusively) - but JohnE chooses to play Open.
He's catching flak, plainly, because he's trying to have his cake and eat it too. You can't demand the rewards, respect, and status of a superstar in a sport and yet eschew your obligations. If Marshawn Lynch has to sit through pre- and post- game pressers, JohnE needs to learn to ignore the camera ops and play his game.