It's just hard for me to be excited when I don't feel the excitement from Discraft.
I went to their site, and it's almost like they just found out themselves that Paul was coming over. I was expecting a splash screen or something.
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It's just hard for me to be excited when I don't feel the excitement from Discraft.
I wasn't as crazy about this reveal video, tbh. It didn't emotionally move me like their (Jomez's) USDGC hype. Partially due to the intense amount of hype that has been building for the last 3 weeks on social media, the video didn't quite satisfy.
If the video is/was part of a bigger campaign? Sure. But to be the flagship announcement? It's just lacking compared to the gravitas of this move.
Then, you go over to Discraft website to see an awkwardly sized photo (I have 4K 27" monitors and it is overscaled on my screen) with an awkward font choice that has the kerning weirdly stretched, no team page built yet, and no real other announcement other than a vague "happy to have him" statement sent to Ultiworld DG?
Secondly (here's all that money I spent on film school coming in...LOL) - NEVER have a welcome picture with a sun setting. Sunsets in film language are synonymous with endings. It should be a sunrise REVEALING the move. It's a new day...etc...you get the idea...maybe not everybody can articulate this, but emotionally they feel it.
It's just hard for me to be excited when I don't feel the excitement from Discraft.
It's also super weird for it to be on Jomez's channel. I get that they're the biggest outlet, but this feels like Discraft isn't owning the move.
I could go on and get more nitpicky, but my point isn't to beat up on anybody, just to say that there are huge opportunities that are being missed right now. Now, at the same time, this could be only the beginning of their campaign (I'd expect more), but starting and finishing strong is so incredibly important on campaigns like this.
Here's how I'd do it, if anyone cares:
The Jomez clip that dropped needs to be the video that pops up on Discraft.com (like, flash player full screen, before you can click anything).
The main image needs to be a photoshop showing McBeth JOINING the superstars on the team. Doss has 3x World Titles + 1 Jr Title. He's the king welcoming the beast. Val has 4x titles, etc. They've signed more world titles in the last 2 years than they've won in the last decade...HYPE THE TOTAL X's!
The team page HAS to be somewhat filled out. You could do "mystery player" slots on the team that tease the upcoming signings, and reveal their pages once the contracts are inked.
Then...the iteration of that main image? Add each player as they sign and the final image is the filled-out, complete 2019 roster.
I mean those are off the top of my head. If I had a week of brainstorming with Paul and Discraft it'd be straight fire...and I'm not all that good at this.
I don't think that poster is real. Too many things don't add up right now for me.
First - Discraft would be stupid to fade Doss off of his discs, I don't think it's gonna happen like that.
Second - I think Paul will opt for a Wasp, or a new mid, over a Buzzz. Just speculating here based on the way he liked to throw the Roc3's. I don't think a Buzzz sets up for that shot as well, and though obviously he could learn...see the first point.
Also - why is it that so few companies in disc golf have a healthy PR routine down? DGPT last week, now Discraft this week, just botching things that should be 101 level IMO. Maybe my expectations are too high...
It's also super weird for it to be on Jomez's channel. I get that they're the biggest outlet, but this feels like Discraft isn't owning the move.
Can't really disagree with much or any of this. Was Discraft really ready to do this? They better be ready to move quickly. Everyone else seems more excited about it than they do at this point.
I wasn't as crazy about this reveal video, tbh. It didn't emotionally move me like their (Jomez's) USDGC hype. Partially due to the intense amount of hype that has been building for the last 3 weeks on social media, the video didn't quite satisfy.
If the video is/was part of a bigger campaign? Sure. But to be the flagship announcement? It's just lacking compared to the gravitas of this move.
Then, you go over to Discraft website to see an awkwardly sized photo (I have 4K 27" monitors and it is overscaled on my screen) with an awkward font choice that has the kerning weirdly stretched, no team page built yet, and no real other announcement other than a vague "happy to have him" statement sent to Ultiworld DG?
Secondly (here's all that money I spent on film school coming in...LOL) - NEVER have a welcome picture with a sun setting. Sunsets in film language are synonymous with endings. It should be a sunrise REVEALING the move. It's a new day...etc...you get the idea...maybe not everybody can articulate this, but emotionally they feel it.
It's just hard for me to be excited when I don't feel the excitement from Discraft.
It's also super weird for it to be on Jomez's channel. I get that they're the biggest outlet, but this feels like Discraft isn't owning the move.
I could go on and get more nitpicky, but my point isn't to beat up on anybody, just to say that there are huge opportunities that are being missed right now. Now, at the same time, this could be only the beginning of their campaign (I'd expect more), but starting and finishing strong is so incredibly important on campaigns like this.
Here's how I'd do it, if anyone cares:
The Jomez clip that dropped needs to be the video that pops up on Discraft.com (like, flash player full screen, before you can click anything).
The main image needs to be a photoshop showing McBeth JOINING the superstars on the team. Doss has 3x World Titles + 1 Jr Title. He's the king welcoming the beast. Val has 4x titles, etc. They've signed more world titles in the last 2 years than they've won in the last decade...HYPE THE TOTAL X's!
The team page HAS to be somewhat filled out. You could do "mystery player" slots on the team that tease the upcoming signings, and reveal their pages once the contracts are inked.
Then...the iteration of that main image? Add each player as they sign and the final image is the filled-out, complete 2019 roster.
I mean those are off the top of my head. If I had a week of brainstorming with Paul and Discraft it'd be straight fire...and I'm not all that good at this.
Uli should follow suit soon I imagine as Discraft lands a 1-2 punch on the 2019 season.
Uli has been playing some great golf too.
Nothing against Jamie, who is a good dude, but he does not have the inside scoop here. He is obviously speculating, which most of us do on this site, but in this case...read on.
As I said, watch for an announcement tomorrow. This image may or may not be real, but if it is real, then keep an eye out
As I said somewhere else, this was intentional. This has nothing to do with Discraft not owning the move. If this was announced on Discraft's channel there would have been no suspense. Announcing on Jomez's channel added more suspense.
I can assure you that Discraft is ready for this and excited for this. The website is a work in progress as well as the new team pages. It will get there. Discraft has been 100% focused on McBeth the last few weeks. Discraft and their employees are SUPER pumped about this.
Anybody recognize this "Flight" hat from the Jomez video? Doesn't look like a Discraft hat. Another sponsor?
That dark gold and black Zone is calling my name.
I do think that the Discraft site could use a new coat of paint for sure. And I hope that is on the agenda for early 2019. I know that they will be updating the Team page at that time.
A McXL would make my day. It deserves to be brought back from the grave in a big way!
I wasn't as crazy about this reveal video, tbh. It didn't emotionally move me like their (Jomez's) USDGC hype. Partially due to the intense amount of hype that has been building for the last 3 weeks on social media, the video didn't quite satisfy.
....