wolfmandragon
* Ace Member *
I've been unsure of their business plan since they started Axiom. If it was me I would be trying to build one brand not two or three.
The way that Axiom was marketed was that it was for the brother that did less of the technical side and more of the marketing side, as he thought that the discs needed more bling. Who knows, that may be true. Axiom may have been launched to keep down family tension.
The cynical take at the time was that MVP wanted to compete with shelf space with trilogy. That also may be true.
From my time watching this play out, I think it was a bit of both.
Either way, Streamline needed to be on its own. Easy break in concerns.