While working with the PDGA on their strategic plan this year I came across a number of observations/phenomenon/facts I found interesting…
The PDGA doesn't have an accurate count on the number of people playing disc golf (if not them who should?) The most verifiable number was the unique visitors to the website (1.2 million) which what was used for the strategic planning work - most folks I spoke with in the industry believe it to be much higher (5-10x). For argument/comparison sake, let's say it's 7 million. Thankfully, this isn't the interesting part.
If 7 million is the number, I was intrigued by the fact that we are roughly 25% the number of ball golfers (28 million). A good reference point, until I dug in a little further. Using numbers based on educated guesses for disc golf and an industry report on golf….
Average Green Fees per Golfer: $1,066 Disc Golfer: $1.78
Average Equipment per Golfer: $201.39 Disc Golfer $10.71
Average $ in the tour per Golfer $73.04 Disc Golfer $.17
Another way to state this is $73.04 is spent on each golfer to get a return of $1267 in sales - about 6%. From an industry perspective, marketing budgets are generally 10-15%, 6% as a component of a marketing budget for the tour seems in line.
For disc golfers, $.17 is spent for a return of $12.49 in sales or 1.3%.
Observations:
- while my numbers may not be precise, this demonstrates the scale of how far the sport must grow before 'real' earnings can be had playing disc golf. Let's say Paul MacBeth should be making 4 times more than he does now - with the same economics we would need to have as many people disc golfing as there are golfers. Given the economics stated earlier however, with the same number of players the PDGA tour will only be .23% the size of the PGA tour, not 23%… POINT TWO THREE %.
- if the economics changed and the Disc Golf tour accounted for 6% of the average disc golfer spend as in golf, Paul would make more than 4x; One can infer however that the disc golf tour does not provide the same return as the golf tour (which many will find obvious)
Numbers Used:
Disc Golf/Ball Golf Comparison
Players Disc Golf 7,000,000 Ballf 28,000,000
Courses Disc Golf 4,500 Ballf 35,112
Greensfees Disc Golf $12,460,000 Ballf $29,852,000,000
Equipment Disc Golf $75,000,000 Ballf $5,639,000,000
Tour Disc Golf $1,200,000 Ballf $2,045,000,000
Avg Greensfee/golfer Disc $1.78 Ball $1,066.14
Avg Equipment/golfer Disc $10.71 Ball $201.39
Avg Tour $/golfer Disc $0.17 Ball $73.04
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