This is what I've always heard.
Innova from what I was told saw a drop in sales of Champ Valks when Juliana Korver's signature was on them. How true that is I'm not sure, but that rumor came back up during the Val dust up. Innova didn't have anything against having a woman's name on a disc, they just felt from experience that it was a bad business move and they were not willing to lose money to make somebody happy. Certainly they have the data from sales of tour series discs now to either disprove or reinforce that idea. I'm sure if they felt that women moved plastic, there would have been Des discs and Val discs back in the day. They just didn't believe that was the case.
Now you are seeing some other companies take more of a gamble on sponsoring women, so we shall see if that pays off or not.
I don't really have any contacts inside Innova anymore so I have no idea what they may or may not do, but from the outside it seems like they have the luxury to not bet that big on this current boom. They have such a commanding market share that they can avoid throwing a lot of money at players right now and take a wait and see approach to see if this is a sustainable situation or not. By doing that, they might end up losing a lot of players to more lucrative contracts elsewhere in the short term.
They are Innova, though. If they lay low for 2-3 years and then decide "Yeah, this is the new normal" and go back after players, players will sign with them.
I'm really not sold that this current boom is sustainable, so I think Innova would be taking a bigger risk by throwing money at players right now than they will if they let players walk and take a wait and see approach.